OEM Group® has officially launched its new website, designed to deliver a faster, more intuitive, and commercially effective digital experience. The redevelopment aligns with the updated capability statement and broader marketing strategy, positioning the new site as a core tool for customer engagement, lead generation, and brand credibility.
“Our new website is more than a refresh — it’s a platform built to enhance client experience and team efficiency,” said Vincent Allegre, CEO of OEM Group®. “With easier access to product information, technical resources, and direct contact channels, the site makes every interaction seamless.”
Purpose and Objectives
The project was undertaken to improve website performance, usability, and the overall impact of OEM Group® online. It was developed with specific objectives in mind:
- Showcase the full range of equipment supply and servicing, and custom solutions
- Provide easy navigation across the entire site
- Make it simple to connect with our team site-wide
- Deliver dedicated brand pages for sub-brands such as STEPRITE® Safety Access Platforms, WESTCHOCK® Wheel Chocks, SPITWATER Pressure Cleaners, and more
- Create a scalable foundation for future enhancements, ensuring flexibility as customer needs evolve
What’s New
The new site provides a more structured and accurate way to navigate the OEM Group® offering, including equipment supply and servicing, as well as custom solutions. Customers can now easily access technical resources through a dedicated Download Centre and Article Centre, helping them make informed decisions. Brand-specific pages feature clearer messaging and direct CTAs, while streamlined contact options ensure faster engagement with the OEM Group® team.
Looking Ahead
The redevelopment ensures scalability for future digital initiatives, laying the digital foundation to better support long-term growth.
